There is definitely something superior about waking up each morning in a Bear & Duck sheet set. Maybe it’s the 100% Egyptian cotton or the 400 thread count? It could possibly be the blanket stitch hem detail on the pillow cases and top sheet or the assortment of calming pastel colours that are available.

Perhaps it’s because, like a magic lantern, if you rub the sheet a genie will appear and grant you three wishes!? Nah, just joking, the sheets do not possess a wish-bearing genie, but they will provide you with a magical night’s sleep!